"One campaign or one TikTok series won't ultimately change the whole brand," she adds.
But with brand revamps, she feels it only really works if it feels "authentic".
社交媒體上湧現大量男男愛情故事影集和小說的推薦貼文，熱烈交換心頭好，盼能重新捕捉《烈愛對決》帶來的情感火花。
A decade after a new constitution promised a fresh start, many young people say those hopes remain unmet. By some estimates, about one in five young Nepalis is out of work.
Robert PlummerBusiness reporter